The 2023 AAFA Traceability & Sustainability Conference, held in Boston, MA, brought together prominent apparel brands and industry leaders to confront critical challenges and opportunities in the realms of traceability and sustainability. A range of vital themes emerged from the discussions, highlighting the collective dedication to launching favorable changes within the fashion and apparel sector. The following are some key themes and challenges that took center stage during this year’s conference.
1. Embracing Change and Enacting Measures: During the conference, apparel leaders agreed that no single entity has all the answers to the complexities of traceability and sustainability in the industry. However, they all recognized the pressing need to address global challenges such as the climate crisis and eliminating forced labor. The focus was on taking meaningful action and not staying idle. Brands were urged to actively embrace innovation and implement transformative changes instead of remaining passive.
2. Collective Effort in Confronting Global Challenges: The need for collaborative efforts to tackle sustainability challenges was emphasized by the speakers. Brands, regulatory bodies, solution providers, and all stakeholders were urged to join forces in their commitment to traceability and sustainability. The conference echoed the sentiment of “We are all in this together,” highlighting the indispensability of industry-wide cooperation to achieve favorable outcomes.
3. Regulations and Commitment to the Environment: The influence of sustainability-focused regulations was a central topic of discourse, including the proposed EU Product Passport. Governments at various levels are introducing regulations to heighten environmental responsibility, and there was a consensus that such legislation will continue to evolve and expand. Brands need to adapt swiftly and enact substantial changes to align with emerging sustainability requisites, making environmental responsibility a core aspect of their business strategies.
4. Strategic Approach to Challenges: Effectively tackling sustainability initiatives demands a strategic approach that goes beyond merely focusing on fiber and product accountability. Brands shared their challenges in traceability, especially when delving beyond their primary suppliers. Industry experts recommended engaging multiple vendors, given that no single entity possesses the capacity to manage the entire traceability process. Moreover, brands were encouraged to gain insights from other sectors that have effectively implemented traceability initiatives, such as healthcare, pharmaceuticals, and food.
1. Tracing Beyond Primary Suppliers: Brands voiced difficulties in tracing beyond their primary suppliers, encountering obstacles even though they are aware of existing and potential global legislation pertaining to material origins, like the Uygur Act. While brands acknowledged the importance of global legislation, finding comprehensive solutions encompassing the entire supply chain remains a formidable challenge.
2. Compliance with Sustainability Regulations: The evolving landscape of sustainability-related regulations necessitates substantial changes on the part of brands to align with emerging mandates. It is crucial for them to verify product claims and adhere to environmental standards.
3. Managing Scope 3 Emissions: Brands grapple with the incorporation of Scope 3 emissions into their supply chain management, aiming to account for the environmental impact across their entire value chain. This proves to be a challenge, as indicated by a Deloitte survey, which highlighted that companies find it challenging to measure Scope 3 GHG emissions.
4. Eradicating Harmful Chemicals: The industry’s commitment to consumer safety and environmental health involves the elimination of harmful substances, such as PFAS (per- and polyfluoroalkyl substances), found in a variety of everyday garments. Brands are actively working toward this goal to ensure product safety and sustainability.
5. Advancing Recycling Efforts: Brands are diligently working to design products that are easily recyclable, along with facilitating access to recycling facilities, to encourage responsible consumer behavior. Some brands are even taking steps to offer upcycled clothing as part of their dedication to sustainability and circular fashion.
Despite the challenges, an air of optimism permeated the conference. Attendees shared their confidence in the forthcoming years, foreseeing discussions of success stories in traceability and sustainability within the industry. By fostering collaboration, drawing insights from industry leaders, and embracing change, the conference emphasized the potential for positive transformations in the apparel sector and beyond.
Want to know more? Book a time with experts